Prime tex was incorporated in the year as a Proprietary concern by Mr Govindaraju in the year 1989 with 6 sewing machines in a rented building across the road from his house in the city of Tirupur. As Aspirations of the entrepreneur ran high, he had worked very hard to accomplish a business of very high ethics and value towards relationship.
The customers were very happy with the service and quality offered and they supported in our growth, our big break came when we had started working with Mother care a UK brand, they helped us to focus on efficiency, quality and helped us place systems that drive our business even today through their supplier development programs. The stringent audits conducted by our buyers made our factories better places to work in, this helped us bring in more employees and higher output.
Through references from our major buyer we were able to attract new customers who gave us business and enabled us to grow. The quality systems put in place is similar and we have seen a win- win relationship where we have customers teach and learn from us the best practices prevailing in the industry.
Our concentration was predominantly in the kids wear ready made garment, we give special emphasis to the safety of the child by adopting all standards required by the buyer and the standards of the importing country. Now we have ventured into Men’s wear, Women’s wear too.
With growing demand for knitwear products from India we felt that having a vertically integrated unit would enable us to cater to he markets in a quicker time, as fashion has to reach the store very fast.
To be able to serve our customer with best product and at the right time and to satisfy all stakeholders of the business.
To put in place systems, techniques, qualities, values and culture of performance so that each element acts a catalyst towards satisfaction of our customers.